Social Media Kit

Campbell Giving Day Marketing Toolkit

Show your support by sharing on social media

The Essentials

#CampbellGivingDay Use this in all of your posts to be a part of the
Campbell Giving Day conversation. Include this URL in your posts so your network can see
goal progress, campaign updates, and join you in giving a gift.

Accounts to follow and tag

Alumni Engagement
Facebook: Campbell University Office of Alumni Engagement
Twitter: @campbellalumni
Instagram: @campbell_alumni
Campbell University

Talking points to include in posts

Go Orange. Give Back. Go Camels!
Why you give to Campbell
Campbell Giving Day goal: 2,300 gifts

Use these images on social media

Show your support for #CampbellGivingDay by using and uploading these profile pictures and cover images to your social media profiles.

Profile Pics

Cover Photos

Share on Your Story

Show your support for #CampbellGivingDay by downloading an image to share on your Facebook and Instagram Stories.

Why do you give to Campbell?

Download this sign and why you give to Campbell. Then, snap a photo with your sign and share on social media using #CampbellGivingDay.


  • I give to Campbell because Campbell has given so much to me.
  • I give to Campbell because I want to invest in future leaders.
Download sign


Spread the Word

Sample social media posts 

Copy and paste these suggested posts on social media and help spread the word about #CampbellGivingDay!

  • The wait is over…#CampbellGivingDay is finally here! Don’t miss your chance to make a difference for @campbelledu students. Join me and make a gift to support the school we love. Go orange. Give back. Go Camels!
  • Go orange and give back today on #CampbellGivingDay. Go to to join me in making a gift today. Go Camels!
  • Today on #CampbellGivingDay, I gave to [your fund of choice] because [why you give]. Will you join me? Go orange. Give back. Go Camels!
  • On #CampbellGivingDay, the goal is for 2,300 donors to go orange and give back to @campbelledu in one day. I gave because I want to ensure that incredible opportunities are available for current and future Campbell students. Will you join me?

Update your email signature

Instructions for Outlook users:

  • Download and save the Campbell Giving Day logo image
  • Open your Outlook desktop app, go to “File,” then click “Options” on the side panel
  • Select “Mail” and find click “Signatures”
  • Add a paragraph return below the last line of your signature, then click the insert image icon to insert the saved logo.
  • You can also add the URL to your signature. To link the image to the day URL, after inserting the image, click to select the image, then click the insert URL icon.

Download the logo